Book Talk: Gary Bowerman The New Chinese Traveller | The Bookworm, Suzhou


by Project Pengyou on October 26th, 2014   834 views

When and Where

  • 26/10/2014
    4:00 pm - 5:00 pm

  • The Bookworm, Suzhou
    Gunxiufang 77, Shiquan rd
    Suzhou
    China
    (get map)

Book Talk: Gary Bowerman The New Chinese Traveller | The Bookworm, Suzhou

Event Details

Don’t miss author Gary Bowerman’s fascinating insight into the Chinese Travel Revolution!

Book Talk
 
Gary Bowerman
The New Chinese Traveller
Sunday, October 264pm
 

 

 
 
Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
 
Don’t miss author Gary Bowerman’s fascinating insight into the Chinese Travel Revolution!
Sunday, October 264pm
Admission Free

 

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