Marketing & Internet Thinking: E-Commerce Culture in China | Foreign Correspondents Club of China


by Project Pengyou on January 14th, 2015   775 views

When and Where

  • 14/01/2015
    2:30 pm - 4:00 pm

  • Fleishman-Hillard Center
    Jiaming Center, Tower B, 6/F, 603, No. 27 Dong San Huan North Road, Beijing, China
    Beijing
    China
    (get map)

Marketing & Internet Thinking: E-Commerce Culture in China | Foreign Correspondents Club of China

Event Details

Dr. WANG Rui from Peking University’s Guanghua School of Management will unpack “Internet thinking” and its connection to marketing, social media marketing and internet marketing using Chinese case studies. She will enlighten the audience on China’s specific e-commerce consumer culture and the internet that is changing it forever.

MARKETING & INTERNET THINKING: E-COMMERCE CULTURE IN CHINA

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DATE/TIME

Date(s) – 14/01/2015
2:30 pm – 4:00 pm

VENUE

Fleishman-Hillard

ADDRESS

Jiaming Center, Tower B, 6/F, 603, No. 27 Dong San Huan North Road, Beijing, China
北京朝阳区东三环北路27号 嘉铭大厦B座603

PHONE

5775 5888

WEBSITE

ENTRANCE FEE

80 RMB

The internet has disrupted marketing throughout the world, but perhaps nowhere more than in China, where e-commerce is king. One of the hottest questions for marketing executives and business school academics is how “internet thinking” impacts marketing. What is “internet thinking”? Is it social media marketing? Is it Internet Marketing? Is it something else entirely?

Dr. WANG Rui from Peking University’s Guanghua School of Management will unpack “Internet thinking” and its connection to marketing, social media marketing and internet marketing using Chinese case studies. She will enlighten the audience on China’s specific e-commerce consumer culture and the internet that is changing it forever.

DATE: Jan 14 (Wednesday)
TIME: 2:30-4pm
VENUE: Fleishman-Hillard, Room 603, 6/F, Tower B Jiaming Center | No.27 East 3rd Ring Rd, Chaoyang District (on the corner of Dongsan Huan and Baijiazhuang Lu)
ENTRANCE: free to FCCC members, 80 RMB on the door to non-members
REGISTRATION: at www.fccchina.org/events/14012015/

ABOUT THE SPEAKER:
Marketing expert and professor, Dr. Wang Rui, conducts ground-breaking research that is providing insights into the ever-evolving Chinese consumer and explores how and why certain brands proliferate in China. In addition to her work with marketing channels, she is actively shaping China’s international brand valuation. Working with the Chinese government and a diverse team of experts from different nationalities and across disciplines, Dr. WANG is developing a new standardized valuation for Chinese businesses that will replace the outdated ISO-9.
Dr. WANG earned her PhD in Marketing at the Smeal School of Business, Pennsylvania State University in the United States and her work has been published in leading academic journals, including the Strategic Management Journal and The Chief Marketing Officer Journal.

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