Panel: China, A Football Superpower? Inside the Chinese Football System

Categories: Academic
by MiYeon Park on April 25th, 2016   350 views

When and Where

  • 25/04/2016
    10:00 am - 11:30 am

  • The Bookworm
    三里屯南街4号院
    Beijing
    China
    (get map)

Panel: China, A Football Superpower? Inside the Chinese Football System

Event Details

20,000 training centers, 70,000 football pitches and 50 million players by 2050. That’s just the beginning of China’s long march towards its goal of becoming a “football superpower”, as the media have already called it. President Xi Jinping wants to qualify for, host and, eventually, win a World Cup and the Chinese Football Association has been tasked with trying to turn that dream into a reality. Football fever is spreading across the country, with new football centers opening, offering business opportunities for many – and not only those in China. But behind the headlines, what state is Chinese football really in today? Is ‘football superpower’ status just around the corner, or an unattainable goal?

20,000 training centers, 70,000 football pitches and 50 million players by 2050. That’s just the beginning of China’s long march towards its goal of becoming a “football superpower”, as the media have already called it. President Xi Jinping wants to qualify for, host and, eventually, win a World Cup and the Chinese Football Association has been tasked with trying to turn that dream into a reality. Football fever is spreading across the country, with new football centers opening, offering business opportunities for many – and not only those in in China.
But behind the headlines, what state is Chinese football really in today? Is ‘football superpower’ status just around the corner, or an unattainable goal?
Three experts on Chinese football will join the first event, hosted by the Foreign Correspondents’ Club of China, in what we hope will be a football series:
The event will be moderated by Calum McLeod, China Correspondent for The Times.

Rowan Simons is an experienced international expert in the Chinese media and sports industries with over twenty five years in PRC media production, distribution, broadcasting, advertising and media research and a leading role in the development of consumer sports networks. He is the Chairman of China ClubFootball (est. August 2001), Beijing’s first joint venture football club, which is licensed by the CFA, BFA and Beijing Administration of Industry and Commerce to undertake all amateur football related activities. He is also the author of Bamboo Goalposts (Macmillan, 2008), a seminal text on amateur football in China.

Bai Qiang, Co-Founder & CEO of Sport 8, has a long and successful career in the IT industry both in China and in the US, and is closely associated with several listed companies. Co-founded by legendary Chinese sports commentator Huang Jianxiang, Dutch footballer Wesley Sneijder and Bai Qiang himself, Sport 8 International is a comprehensive online to offline platform concentrating on football and is China’s biggest football company. Their coaches have been to over 100 Chinese cities to promote youth football and grassroots football development, with the company’s main objective being to help young kids in China improve football skills.

Feng Tao, CEO of Shankai Sports, is one of the first sports marketing professionals in China, and was previously responsible for FIFA World Cup Qualifiers, AFC Champions League and Golf China Tour at World Sports Group. Shankai is an international Chinese company that develops and delivers China strategies for international sports organisations. In recent years, it has worked with the Wanda Group on its $1.2 billion purchase of Swiss sports marketing firm Infront, and helped Chinese TV manufacturer Hisense become a global sponsor of Euro 2016.

Link to registration: http://www.fccchina.org/events/25042016/

Free to FCCC members, 40 RMB for members of the Bookworm, 80 RMB on the door for non-members

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