Walk With A Pengyou: TOMS One Day Without Shoes | TOMS Shoes

Categories: Exchange
by Project Pengyou on May 21st, 2015   1171 views

When and Where

  • 21/05/2015
    3:30 pm - 6:00 pm

  • Lush/The Sugar Shack
    北京市海淀区成府路华清嘉园1号楼
    Beijing
    China
    (get map)

Walk With A Pengyou: TOMS One Day Without Shoes | TOMS Shoes

Event Details

Join Project Pengyou and TOMS shoes on May 21st to walk with a Pengyou in support of TOMS One Day Without Shoes campaign, which brings awareness to the hardships of life without shoes, a sad reality for many children around the world. Register before May 18th to get exclusive TOMS gifts & prizes at the Art-jam event!

Project Pengyou is partnering with TOMS Shoes for the launch of their annual One Day Without Shoes campaign, a global push to build awareness about the difficulties of life without shoes by bringing together student groups from across the planet to simultaneously walk #withoutshoes and show support. This is TOMS inaugural year in China, and we are excited to offer the Pengyous network in Beijing and students US-China exchange programs a chance to take part!

On Thursday, May 21 we will walk with a Pengyou (#Pengyouswithoutshoes) from campuses across Beijing, convening in Wudaokou to raise awareness together. Living life without shoes greatly hinders a children’s access to education, healthcare, and more. There will also be a rare opportunity for Pengyous to meet TOMS founder, Blake Mycoskie and connect with new Pengyous from other study abroad programs and universities!

Register Before May 18th to get exclusive TOMS gifts & prizes at the Art-jam event!

campaign toms

Date: Thursday, May 21, 2015

Time: 3:30 PM – 6 PM

Where: Meet @ the Wudaokou Subway Station, walk to Lush and Sugar Shack (detailed campus meet-up points will be given closer to the date.)

What:

On May 21, walk barefoot with a pengyou and #pengyouswithoutshoes and #withoutshoes on social media to give a new pair of shoes to a child in need.

3:30 PM – Meet at Wudaokou station to walk together to Lush & Sugar Shack for check-in

4:00 PM – Event Kickoff & Prize Giveaway

4:25 PM – Speech and discussion with Blake

5:00 PM – Art jam, photos & reception

6:00 PM – End!

How to register:

Students should log in or join Project Pengyou to register before May 18th for access to the Barefoot Walk and Art-Jam event and the chance to meet the founder of TOMS Shoes, Blake Mycoskie. Please send a message via ProjectPengyou.org to Alyssa Farrelly with the subject “PENGYOUSWITHOUTSHOES”, and provide the following details:

  1. Full name
  2. Study Abroad Program & University
  3. Local mobile phone number in case we need to reach you regarding the upcoming event

Only registered students for this event will receive access to the talk with Blake and art-jam events at Lush & Sugar Shack and receive exclusive TOMS gifts & prizes. Eligibility requires students to have uploaded profile photos, joined their affiliated groups, and completed over 70% of their profile information on ProjectPengyou.org.


Not in Beijing?

For Pengyous who are not in Beijing, there are other ways to get involved! From May 5-21, TOMS will donate a pair of shoes to a child in need for EVERY PHOTO of bare feet tagged #withoutshoes on Instagram, Sina Weibo or Wechat@TOMS China. Make sure to also #pengyouswithoutshoes to see how many Pengyous are getting involved across the US and China!

Visit http://www.toms.com/tribe for resources, event ideas, and fact sheets to join in on the One Day Without Shoes campaign.


Toms
THE TOMS STORY: While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®. What began as a simple idea has evolved into a powerful business model that helps address need and advance health, education and economic opportunity for children and their communities around the world. We’ve given over 35 million pairs of shoes to children in need, teaching us 35 million lessons. Since 2006, people like you have helped us achieve this amazing number – and it’s leading to bigger and better things, like giving different types of shoes based on terrain and season, or creating local jobs by producing shoes in countries where we give.
 
**TOMS® Shoes are always given to children through humanitarian organizations who incorporate shoes into their community development programs. TOMS® Shoes giving partners in China include Heifer International ChinaSave the Children, World Vision, Stanford REAP andYouChange. (See TOMS China link for Chinese site)
 
See One Day Without Shoes coverage in the media: USA TodayCNBC | HuffPost

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