Building a Global Brand via eCommerce in China I Martin Suter

When and Where

  • 01/06/2017
    6:30 pm-7:30 pm

  • Bonobo, 38 Donghu Lu, near Xinle Lu (38 东湖路,近新乐路)
    Bonobo, 38 Donghu Lu, near Xinle Lu (38 东湖路,近新乐路)
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Building a Global Brand via eCommerce in China I Martin Suter

Event Details

China is synonymous with eCommerce, from the Singles Day—shuang yi— online shopping gala to pioneering O2O business models. Join YCW Shanghai for a talk by Martin Suter on building a global brand via eCommerce in China. After the talk we encourage everyone to stick around for an informal social mixer and the excellent array of drinks( @ half off!) at Bonobo.

Martin Suter is the Head of eCommerce for Anheuser Busch InBev (APAC North), based in Shanghai. As a serial technology start-up guy, working for the world’s largest beverage company in this role is not intuitive at first glance. More used to raising venture capital, building high-growth businesses and sitting on the sell-side during M&A discussions, Martin has “start-up DNA”, but AB InBev offered the best of all worlds – the chance to work in a newly created group, ABI’s ZX Ventures organization, with the mandate to launch and build an eCommerce business in China with a single strategic investor. Treating the business as a high-growth start-up is a key part of the ZXV culture, with innovation, velocity and agility as key pillars. Having started his career in Beijing in 1989, Martin has come full circle in this, his second tour of China. In between China stints, Martin has had front row seats at several technology inflection points, spending the mid-90’s in Silicon Valley involved in the early Internet, SaaS and Cloud (before they were branded as such), the late-90’s in Redmond, deeply embedded in Microsoft as it transitioned from a work group to enterprise player, laid the groundwork for “du”, a telecommunications company in Dubai, spent 10 years at the forefront of mobile broadband, rode the front edge of the enterprise social media wave and is now launching an eCommerce business in China, helping to bring people together for a better world.


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