When and Where
7:00 pm-9:00 pm
8th Floor, Building A DingHao Building, ZhongGuanCun, HaiDian District, Beijing
Entrepreneurship: Dealing with FUD (Fear, Uncertainty and Doubt)
These days the cult of the entrepreneur has reached a feverish level. People are leaping into the fray because entrepreneurship is just So. Damn. Sexy. “Ah yes, it’s the entrepreneur’s life for me and nothing less! Passion! Purpose! Look, Ma – I’m changing the world! I don’t have a boss! Now watch me wear flip flops and a hoodie while confusing a middle-aged banker in a meeting who decides to invest anyway! Every day for the commute to my unspeakably hip office space, I fly bareback on a unicorn while it farts rainbows of glitter!”
Let’s face it. The default setting for a startup is failure and even if it goes well, oftentimes the biggest battle for an entrepreneur is not competition or market forces or even managing staff or investors. The biggest battle can be the one raging inside the entrepreneur’s head. A startup necessarily is doing something that hasn’t been done before and oftentimes by a person who hasn’t ever done anything like it before. After the ideation phase, after the excitement of recruiting the team, after the rush of convincing investors to write that check and after the initial spike in traffic FUD can start to settle in. Fear. Uncertainty. Doubt.
Fear that user growth will stall. Uncertainty that you’ll be able to make payroll if that next round doesn’t close. Doubt that you’re good enough or smart enough or lucky or whatever enough. Or….the company has gone well, but it’s been years already. Hasn’t quite gone well enough. Your energy is waning. The demons start to swirl around your head at night after you’ve woken up to go to the bathroom and you can’t get back to sleep. Then you finally get to sleep, but you don’t bounce out of bed on some mornings like you used to. You were told that starting a startup was going to be a marathon, not a sprint. But *damn* after finishing the marathon then there was an ultramarathon. Then an Ironman. Now another marathon thrown in for good measure. The inner voice used to cheer but now it’s a total &(#$&@(#$&!@*. I mean if that inner voice worked on the team and attended meetings and said out loud the things it thinks it would have been fired.
Richard Robinson is a serial entrepreneur who doesn’t think that these issues are addressed enough. He’ll address issues he’s faced as an entrepreneur and the FUD that he’s seen fellow entrepreneurs face. Richard will address ways to address and minimize the FUD along the way of the entrepreneurial journey.
Click HERE to learn more and register