Tmall World Marketing Specialist/Manager U.S. | Alibaba

by sophiec on July 26th, 2018   269 views

Location : Pasadena,California,United States
Category : Market expansion – Market
Work experience requirement : 5+ Years
Educational Requirement : Bachelor


Job Description

Job Description

• Liaise and foster a strong relationship with China headquarter teams based in Hangzhou to understand Taobao Overseas business strategy and plans, secure and coordinate resources to grow Tmall and Taobao business in the USA.

• Oversee Taobao platform USA regional marketing, promotion, advertising and partnership initiatives.

• Responsible for marketing budget. Complies with company budget approval request processes and execution.

• Be in charge of marketing KPI development, ROI tracking and performance optimization.

• Analyze data and insights to develop strategies and tactics to reach and recruit Chinese consumers resided in the USA.

• Retain and grow consumer base, improve consumer value through creative marketing and promotion initiatives.

• Deploy successful online and offline marketing campaigns and own their implementation from ideation to execution.

• Produce relevant and engaging content for advertising and social media channels.

• Build strategic relationships and partner with key industry players, key merchants, agencies and vendors.

• Develop and be in charge of Taobao USA affiliate program in partnership with headquarter teams.

• Collaborate with category operation team to align on business strategies, priorities and promotional activities.

Job requirements

• Bachelor’s degree and above.

• Excellent English copy writing capability. Fluent in speaking and writing Mandarin. Living experience in both USA and mainland China is preferred.

• Proven 3+ years’ experience as marketing manager or similar role for a B2C retailer of strong online presence. Cross-border ecommerce platform preferred. Priority categories include but not limited to Fashion and Accessary, Food, Home, Mother and baby, 3C, etc.

• Up-to-date with the latest trends and best practices in online/offline marketing and measurement.

• Knowledge about online and offline advertising.

• Good taste, a sense of aesthetics and a love for great copy.

• Strong data analytics skills. Excellent communication and people skills. Creative, responsible, detail oriented and result driven. Good team player.

• Proficient in MS Office.

• Flexible to travels between USA and China for minimum 4 business trips per year.

How to Apply

Apply at:

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