Professor Sudhir will present his research and discuss with Dr. Zhang Tong and the audience on how firms can use big data measurement and analytics in combination with theoretical insights from behavioral economics to create a “test and learn” platform within firms to unlock insights to solve marketing and innovation challenges.

The Event/活动简介

Professor Sudhir will present his research and discuss with Dr. Zhang Tong and the audience on how firms can use big data measurement and analytics in combination with theoretical insights from behavioral economics to create a “test and learn” platform within firms to unlock insights to solve marketing and innovation challenges.

苏希尔教授将分享他的研究成果，并同张潼博士和与会者讨论企业如何使用大数据进行测量和分析，并结合行为经济学理论来创建一个企业内部“测试并学习”的平台，解决其在营销和创新方面的挑战。

The Speaker/演讲人

K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the China India Insights Program at the Yale School of Management. He also has a secondary Professor appointment in the Yale Economics Department. He leads the quantitative academic-industry research partnerships at the Yale Center for Customer Insights (YCCI) and has worked with a number of Fortune 500 firms. He specializes in generating managerially valuable insights using data available within firms and through data generated from field experiments. He is also currently pursuing a research agenda on emerging markets. Professor Sudhir’s research has been honored with numerous awards across all major quantitative marketing journals. He is currently Senior Editor at Marketing Science, the leading quantitative journal in Marketing. He received his Ph.D. from Cornell University and has previously taught at NYU and Cornell. He has also been a visiting Fellow at MIT.

Zhang Tong is currently directing Baidu’s Big Data Lab, and is a professor at Rutgers University. Previously he has worked at IBM T.J. Watson Research Center in Yorktown Heights, New York, and Yahoo Research in New York City. Tong Zhang received a B.A. in mathematics and computer science from Cornell University and a Ph.D. in Computer Science from Stanford University.

K. 苏希尔教授是耶鲁大学管理学院James L. Frank营销学教授和中印洞察项目主任，他同时也在耶鲁大学经济学系执教。苏希尔教授在耶鲁消费者研究中心（YCCI）领导量化的学术-产业研究伙伴关系，并曾与许多财富500强公司合作。他擅长通过从公司内部和现场试验获得的数据中，提炼出对管理层有价值的洞见。他目前正致力于研究新兴市场。苏希尔教授的研究曾在各主流营销期刊发表并获得众多奖项。他目前担任量化营销领域中首屈一指的期刊《营销科学》的高级编辑。苏希尔从康奈尔大学获得博士学位，并曾执教于纽约大学和康奈尔大学。他还一直担任麻省理工学院的访问学者。

张潼是百度研究院大数据实验主任、美国罗格斯大学教授。张博士曾任职于位于纽约约克镇的IBM T.J. 沃特森研究中心和位于纽约的雅虎研究中心。他是康奈尔大学数学和计算机科学学士、斯坦福大学计算机科学博士。

Yale Center Beijing/耶鲁北京中心

Housed in a 16,500-square-foot space in Chaoyang District, Yale Center Beijing advances Yale University’s fundamental dedication to developing leaders from all sectors of society and all regions of the globe. By leveraging Yale’s wealth of resources as a global research university and its historically strong ties to China, the center aims to facilitate the constructive exchange of ideas and knowledge among thought leaders and decision makers.

耶鲁大学北京中心坐落在北京市朝阳区，拥有1530平方米的空间。它可以帮助学校扩展现有的活动，与位于中国的机构和组织建立合作关系，支持学校各个学院和部门的研究和教学活动，并成为整个亚洲地区校友的聚集地。该中心的建立更加有助于耶鲁大学实现致力于为社会各界和全球各地区培养领袖的愿景。凭借耶鲁大学作为全球性研究型大学的丰富资源和其历来与中国的紧密联系，该中心的建立旨在促进决策者和思想领域领袖们就各种紧迫问题开展建设性对话及坦率交流。

Please register here https://yoopay.cn/event/20150713