Professional Development Series- Chinese Social Media

Marketing practices have evolved from traditional and offline marketing to utilizing social media platforms to engage with your target audience. Join us for our workshop on Chinese Social Media in partnership with JingJobs, the first of our 2016 Professional Development Series. Our panel of social media experts will share their experiences and advise on how to make the most of social media both in promotion as well as information collection.

Introduction to Chinese Social Media Topics:
1. How to use social media to communicate with a wider audience
2. The differences between B2B and B2C
3. Introduction to different media platforms in China
4. Specific social media platforms relevant to certain types of industries
5. How to utilize Chinese social media platforms to conduct market research and produce marketing content

Introduction to China Channel
China Channel provides educational, training and consulting solutions focused around WeChat. We help non-Chinese organizations and individuals make sense of the daunting WeChat eco-system and leverage it to their needs.

Introduction to MiFan
MiFan is a British-owned digital marketing agency piloted by successful business managers with expertise in media and marketing, and with ten years of experience doing business in China.Our core team consists of Mandarin-fluent, social media-savvy Brits and native Chinese content creators. We also have working relationships with KOLs across various platforms.We provide platform management, content creation and management as well as many other services.

Introduction to Social@Ogilvy
Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.

Introduction to Gung Ho! Pizza
Gung Ho! Pizza is an award winning Beijing-based gourmet pizza brand committed to bringing fresh healthy food to China, building a meaningful business, and Daring to be Different. Founded by two native New Zealanders in 2010 around a core team that has been in the F&B game since 2003, Gung Ho! Pizza is a people-first, service-focused business that is on the rise in the lucrative Chinese pizza market. Go! Go! Go!

This event is open to all genders.