Project Pengyou and TOMS Collaboration: Walk Barefoot with Pengyous on May 21!
Walk with Pengyous on May 21 for the One Day Without Shoes Campaign!
Project Pengyou is collaborating with TOMS Shoes for the China launch of their annual TOMS One Day Without Shoes campaign! This is the inaugural year that TOMS is bringing this global campaign to China and is partnering with Project Pengyou to bring together university students in China to walk #withoutshoes for a good cause. Project Pengyou is also excited to invite pengyous across the US and China to take part in the online campaign!
This campaign is a global push to build awareness about the difficulties of life without shoes by bringing together people (students, professionals, celebrities and more!) from across the planet to walk #withoutshoes in solidarity and help children in need. Living life without shoes greatly hinders a children’s access to education, healthcare, and overall job opportunities.
On Thursday, May 21 we will walk with pengyous from campuses across Beijing, convening in Wudaokou to raise awareness together. This will also be a rare opportunity for Pengyous to meet TOMS founder, Blake Mycoskie and connect with new Pengyous from other study abroad programs and universities! (See registration info for Beijing event below.)
For pengyous in China & the US, EVERY PHOTO of bare feet tagged using #withoutshoes on Instagram, Sina Weibo or Wechat @TOMS China, TOMS will donate a pair of shoes to a child in need. Make sure to also #pengyouswithoutshoes to see how many pengyous are getting involved across the US and China! (Online campaign runs from May 5 – May 21)
Beijing Barefoot Art-Jam Event: Register Before May 19th to get exclusive TOMS gifts & prizes!
Date: Thursday, May 21, 2015
Time: 3:30 PM – 6 PM
Where: Meet @ the Wudaokou Subway Station, walk to Lush and Sugar Shack (detailed campus meet-up points will be given closer to the date.)
What: On May 21, walk with a pengyou and post a barefoot picture with #pengyouswithoutshoes and #withoutshoes on social media to give a new pair of shoes to a child in need.
3:30 PM – Meet at Wudaokou station to walk together to Lush & Sugar Shack for check-in
4:00 PM – Event Kickoff & Prize Giveaway
4:25 PM – Speech and discussion with Blake
5:00 PM – Art jam, photos & reception
6:00 PM – End!
How to register:
Students should log in or join Project Pengyou to register before May 19th for access to the Barefoot Walk and Art-Jam event and the chance to meet the founder of TOMS Shoes, Blake Mycoskie. Please send a message via ProjectPengyou.org to Alyssa Farrelly with the subject “PENGYOUSWITHOUTSHOES”, and provide the following details:
1. Full name
2. Study Abroad Program & University
3. Local mobile phone number in case we need to reach you regarding the upcoming event
Only registered students for this event will receive access to the talk with Blake and art-jam events at Lush & Sugar Shack and receive exclusive TOMS gifts & prizes. Eligibility requires students to have uploaded profile photos, joined their affiliated groups, and completed over 70% of their profile information on ProjectPengyou.org.
Not in Beijing?
For Pengyous who are not in Beijing, there are other ways to get involved!
– Host a barefoot walk on your campus with pengyous! Encourage everyone to post their individual #WITHOUTSHOES and #PENGYOUSWITHOUTSHOES photos during the activity. Find more campus ideas here.
– Even if you can’t host an event, don’t forget to post your bare feet on social media! From May 5-21, TOMS will donate a pair of shoes to a child in need for EVERY PHOTO of bare feet tagged #withoutshoes on Instagram, Sina Weibo or Wechat @TOMS China. Make sure to also #pengyouswithoutshoes to see how many Pengyous are getting involved across the US and China!
Visit http://www.toms.com/tribe for DIY tookits, resources, event ideas, and fact sheets to join in on the One Day Without Shoes campaign.
THE TOMS STORY: