Brand Marketing Intern | Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 192 countries.
Beijing is a fast-growing, up-and-coming office! Home to an incredibly hospitable team, our Beijing-based colleagues strive to help our community Belong Anywhere all around the world.
Our Marketing Team is growing and we want you to be part of it! We are a team responsible to promote our brand philosophy and the new way of travel to chinese audience. We are a team to ensure what we say, what we communicate is true to the brand but also relevant and authentic to our audience.
Overview
- Location: Beijing
- Industry: Travel, Transportation and Tourism
- Employer: Airbnb
Job Description
Responsibility
We will need you to develop a Chinese Millennial Travellers report on consumer insights and their travel behavior and exploration on how to reach out to them and convert them. What is the channels, strategy and ideas.
Other Daily Routines
Support marketing strategy, including consumer insights
Support execution & amplification plan across different content and touch points on campaign level
Engage in regular routines across functions and external partners for all integrated marketing projects to understand how we communicate internally and externally
Requirements
You are passionate about all things of Airbnb
You think and act like an entrepreneur. You are scrappy and goal driven
Fluent (professional) written and oral Mandarin and English
You have great people and collaboration skills
You are detailed-oriented and multi-tasking
You are self-disciplined
You are in touch with the latest local trends around travel, new media, lifestyle and culture; tech savvy will be a plus
