市场推广经理

地点: 北京 
汇报上级: 市场推广总监

公司简介:

维立克教育咨询(北京)有限公司是一家致力于帮助北美学校面试中国申请者的第三方面试机构,目前被北美私立高中以及大学广泛认可。维立克通过录像面试和现场写作测试为校方提供更有效的评估中国申请者的方法;同时也为中国申请者提供一个可以全方位展示自己的平台,帮助学生在众多申请者中脱颖而出。自三年前成立之日起,公司规模以每年三倍速度增长。我们的核心价值观是:公平、友好、简单、卓越、靠谱儿。
 查询公司网站: students.vericant.com

工作内容:

• 公司中文网站的建设和维护 – 确保网站传达出正确的信息,保证网站信息得到及时更新
• 制定年度市场推广计划– 协助市场推广总监制定和执行年度市场推广计划
• 博客和公司中文简报 – 独立完成公司博客和简报的选题和撰写以及发表工作。保证信息符
合客户需求,能够提升公司的品牌价值
• 公司的品牌检测 – 监控并维护公司在国内各大网站,论坛,贴吧,微博,博客等平台的曝
光情况。能够应对和处理品牌危机。

必须要求:

• 两年以上的新媒体营销经验 (微博,微信,网络论坛)
• 超强的沟通能力、学习能力以及应变能力
• 必须熟练使用办公软件,有外企工作经验或能够适应双语工作环境 • 较强的中文写作能力
• 熟悉留学市场并具有超强的市场调研和数据分析能力
• 适应在创业公司环境工作
• 有主动性,能够独立工作

优先考虑:

• 有过市场营销经理工作经验
• 有过海外留学(北美国家)经验
• 细心,注重细节
• 有媒体关系
• 有过网站建设和策划经验 (WordPress)

China Marketing Manager 

Reports to: Chief Marketing Officer
Location: Beijing

About Vericant:

Vericant makes admissions easier for North American educational institutions by helping them identify best-fit Chinese applicants via verified video interviews, proctored writing samples, and spoken English evaluation. A fast-growth company, with a diverse and talented team, we have tripled in size since our founding in 2011. Our core values are excellence, fairness, friendliness, reliability, and simplicity. We look for outstanding candidates who reflect these values.

Please visit vericant.com for more information about us.

Responsibilities:

• Develop and maintain our Chinese website
• Create our annual marketing plan – Assist Marketing Director to plan and execute marketing
plan
• Chinese Blog and Company newsletter – Manage blogs and newsletter independently. Make
sure the information applies to the needs of clients and elevates company brand values
• Company brand detection – Supervise and maintain the exposure situation on all the
Chinese websites, forums, BBSm and blogs. Capable of handling a brand crisis.
• Manage social media accounts – Including topic selection, content building and distribution.

Essential Qualifications:

• At least two years of experience in digital marketing (Weibo, WeChat, online forums)
• Quick learner, good communication in English and Chinese.
• Can use and learn office software with skill.
• Experience working in foreign companies or can adapt to a bilingual working environment
• Strong Chinese writing ability
• Familiar with the study abroad market
• Capable of doing market research and data analysis
• Able to work in an startup company environment
• Ability to take initiative and work independently

Desired Qualifications:

• Experienced in marketing management
• Overseas study experience (Northern American countries)
• Attentive, detail oriented
• Solid connections to the Chinese media industry
• Experienced with web design and WordPress management