Blue Sky Lab leverages smart design, cutting-edge technologies, and engaging storytelling to bring, from concept to market, products that have the power to transform the health and wellbeing of people and planet.

With a community of talented change makers, Blue Sky Lab takes intelligent, solution-centered products from concept to market through a product development process that combines human centered design and agile development. Blue Sky Lab is also dedicated to educating people about data-driven environmental implications on their health and lifestyle, and vice versa, through fun and interesting multimedia content in Chinese and English.

We are looking for a strategic, passionate, versatile, and creative Marketing Director to become a key member of Blue Sky Lab’s leadership team to build a loved and trusted brand, and drive the company to the next stage of it’s growth.

RESPONSIBILITIES

• Identify target market and develop market-winning marketing and PR strategy and KPIs for new

  and existing products based on quantitative and qualitative data from rigorous market testing

• Develop and implement brand strategy

• Develop and implement marketing and communications strategies and KPIs for the organization

• Oversee implementation of marketing strategies across digital, experiential, and social platforms

• Set, measure, and manage marketing budget and timelines, including for campaigns, events,

  digital marketing, and PR

• Undertake continuous analysis of industry and consumer trends

• Build, lead, and inspire a marketing and PR team based out of Beijing, Shanghai, and Changsha

• Work closely with the product team to develop marketing materials and programs

• Work closely with the sales team to support with tools and materials for sales success

• Work closely with the leadership team to improve current offerings and identify new opportunities

  IDEAL PROFILE

• Proven track record of success in senior marketing or project management roles in corporate and

  startup environments

• Entrepreneurial, proactive, and organized with the ability to identify or generate original

  marketing and branding opportunities

• Able to communicate effectively in written and oral Chinese and English; additional languages a

  bonus

• Deep understanding of Chinese culture and market; international experience and understanding

  of international markets a bonus

• Familiar and comfortable with tools and technology for data analytics; inquisitive for qualitative

  and quantitative insight into user behavior and experiences to inform strategies and decisions

• Able to embrace ambiguity and change, willing to take calculated risks with a growth mindset

• Passionate about health, wellness, environment, sustainability; genuinely interested in what

  motivates people, and believes in the power of good design for positive social impact

• Fiercely believes in Blue Sky Lab’s vision of leveraging design, technology, and storytelling to

  sustainably and collaboratively serve mankind’s basic needs and empower people to thrive in their living environment

  Reports to: CEO
  Based in: Beijing, with some travel (mainly domestic)

  Please send your CV to Ms. Tang (jia.tang@blueskylab.cn) along with your answers to the following questions:

  1. 1)  Please tell us about a project or time when you felt that you’ve done your most impactful work (personally or professionally).

  2. 2)  How would you explain HEPA filter technology to a five year old?

  3. 3)  Propose a marketing plan for the launch of a smart pillow in Beijing in three months with

     100,000RMB. This ergonomic pillow tracks and regulates sleep patterns while filtering the air around the user while they sleep. Please include a detailed timeline and breakdown of expenditures, taking into consideration both online and offline channels.

  Only short-listed candidates will be contacted.