Eli Electric Vehicles:

We had a vision, before we had a product—to change the way we travel from one point to another. In a world where cars are designed bigger and faster at a cost of causing traffic and urban sprawl, the simplicity and ease of mobility has been lost. 

Traditional cars—not compatible with the world’s new on-the-go landscape—are no longer a convenience but a necessity that are ill-designed for their changing surroundings. Once designed to uncomplicate travel, they have brought us further apart, isolate us in our technology and make our neighbors seem further away. We are stepping back in time to re-imagine the very footprint of what it means to ‘get around’. We are going forward in time to think about how commuting is changing. Making it our mission to scrap the outdated models of today that no longer fit into the lifestyles of modern urban commuters, reinstating what it means to be free.

Responsibilities:

• Responsible for developing comprehensive sales and marketing strategy and action plans based on in-depth market analysis;

• Support to develop Eli’s business strategy and sales/marketing activities demestically and internationally, increasing sales and optimizing product supply;

• Support to create key messages for all audiences and communicate Eli’s core brand identify, devise, implement and communicate effective marketing campaigns to effectively boost sales and increase market share;

• Develop and track metrics and success criteria, including risk analysis, advice, tracking, and control, and ROI;

• Support the preparation of marketing presentations for corporate meetings and conferences;

• Defines, qualifies and refine target market segments. Analyze research results to better understand customer behavior. Evaluate and develop channel opportunities;

• Creates product strategies in the aspects of, competitive positioning (price and quality), branding, packaging determination.

Requirements:

– Strong interest or experience in the tech sector, hardware or transportation industry; interest in disruptive technological solutions;

– Passionate about being a part of an equally passionate start-up, working independently from 0 to 1;

– Original and creative; strong implementation, thinker, maker, doer;

– Skills developing creative product/marketing solutions, working efficiently to meet tight deadlines, with a minimum of 2 years professional experience;

– Strong communication skill, self motivated, opinionated, and cross-disciplined, expertise and passion in Auto Marketing;

– Strategic thinking capabilities in preparing for future product and service needs;

– Understand strategic differences between different cultures and regions;

– Have experience living or working abroad;

– A deep understanding of market wide trends, themes, and current cultural events;

– Familiar with relevant national and local regulations and laws;

– Fluent in both Chinese and English languages.

– Education BS/BA degree in Marketing, MS/MA/MBA preferred