A Different Kind of Pizza Company…

Gung Ho began in 2010, when the pizza game in Beijing was very different from today. Founders Jade Gray and John O’Loghlen looked at the industry and thought they could do a little better. So they created a new kind of pizza, healthy wholewheat flour, rustic thin crust, fresh gourmet toppings in new unique combinations. Then they wrapped it all up in a color no food company would ever choose – bright pink.

The choice of color was more than just a random selection. It represents the Gung Ho attitude, the desire to not just stand out from the crowd, but to stand apart from it, to go in a different direction. The off-the-wall marketing, collaborations with local brands, the eagerly anticipated pizza box cover designs – 16 of them now, all by local artists – all stem from the need to do something for the fun of it.

But pizza and marketing are not the only thing we’re known for. We’re also well known for our Green sustainability program. Headed by our environmental manager, the Gung Ho! Green Team has switched to recycled paper for menus and packaging, cutting energy and water use, and reducing waste by 42.6% in 2013.

But perhaps what Gung Ho is best known for is our commitment to service. To quote founder Jade, “Service is all about great people. If you can’t get great people, you can’t do great service. We spend a lot of time finding these amazing people and taking care of them, help them develop and grow. At the end of the day, we’re not a pizza company, we’re a people company.”

Go! Go! Go!

Spearhead Gung Ho’s online initiatives to assist building an iconic brand in Beijing:
• Build a vibrant online community;
• Ensure an iconic online service experience;
• Deliver impactful O2O marketing and sales events;

Responsibilities:
1. Online Community Building:

Spearhead GHP’s expat community building strategy and execution. Increase number of online followers and active users through engaging content and distribution on key social media platforms;
• Build and maintain relationships with Gung Ho! mavens and key accounts;
• Analyse GHP’s current platforms and propose a social media strategy aimed at the foreign community in Beijing;
• Design social media content according to the marketing/event plan and liaise with relevant people and departments;
• Actively engage with online followers on social media platforms, using a personal touch;
• Research industry online marketing trends and suggest new marketing initiatives;
• Nurture relationships with media partners, community partners and KOLs to increase reach;
• Ensure the consistency of the brand’s visual identity, communications and information across all expat online platforms;

2. Brand Ambassadorship:

Establish oneself as a key personalilty of the Gung Ho! brand by embodying its culture and providing a “personal touch” to the customer experience;
• Represent Gung Ho! at key media/industry events;
• Identify new sales and partnership opportunities;
• Establish and nurture relationships with expat KOLs, Media, Bloggers;
• Establish and nurture relationships with other like-minded community partners (e.g. social enterprises, NGOs);
• Spend adequate time “working the floor” in-store and during Gung Ho events to become a recognized “face” of the brand;
1. Foreign customer relations management

•Manage foreign customer communications on all online platforms (internal, external) and telephone to ensure positive guest experience and smooth resolution of complaints;
• Continually review and improve all expat ordering platforms;
• Work closely with the operations team to resolve any expat customer issues/complaints;
• Maintain accurate customer feedback/complaints log. Analyse customer wants and needs. Report findings to relevant departments;
• Manage, monitor and respond to comments and enquiries on all foreigner-facing social media platforms;
• Update and revise customer relations systems and manuals;
• Call a set number of existing delivery customers every month to seek feedback, show appreciation and, if relevant, update on Gung Ho news;
• Assist team with the English-speaking helpline;
• Manage the hello@gunghopizza.com email;
2. Events Management:

Work collaboratively with the operations teams, marketing teams and 3rd party partners, to create, promote and execute impactful O2O events;
• Assist the Marketing Manager and offline Community Manager in O2O event delivery from conceptualisation to execution;
• Nurture relationships and maintain effective communications with event partners and sponsors;
• Maintain effective communications with relevant internal teams. Develop and apply event management SOPs;
• Research cross-industry O2O trends and propose new marketing initiatives;
• Carry out post-event feedback surveys when applicable;
3. Data Analysis:
Gather and analyse relevant customer and financial data to understand project impact and ROI, adjusting strategy and tactics accordingly;
• Become familiar with relevant databases/platforms/”backend” systems;
• Be capable of gathering, analyzing and utilizing key data to make informed decisions/set accurate plans;
• Use metrics to measure and report on project impacts and ROI;
• Set and manage budget forecasts, timely reporting results and amendments;

Position Requirements

• Excellent communicator with an outgoing personality;
• A Gung Ho! attitude, ability to work independently with minimal supervision;
• Entrepreurial spirit with strong initiative;
• Problem-solving aptitude;
• Ability to work in cross-cultural teams with strong collaborative skills;
• Strong understanding of foreign social media platforms and tools;
• Keen interest in sustainability initiatives and innovations;
• Holds a University Degree or equivalent;
• Fluent in English with a good level of Chinese;
• Experience with Chinese social media tools a plus;

If interested, please send your CV to sam.w@jingjobs.com and state clearly in your application the position title you are applying to.