Position Responsibilities
1. Online Community Building

• Spearhead GHP’s expat community building strategy and execution. Increase the number of online followers and active users through engaging content and distribution on key social media platforms;
  
• Build and maintain relationships with Gung Ho! mavens and key accounts;
  
• Analyse GHP’s current platforms and propose a social media strategy aimed at the foreign community in Beijing;
  
• Design social media content according to the marketing/event plan and liaise with relevant people and departments;
  
• Actively engage with online followers on social media platforms, using a personal touch;
  
• Research industry online marketing trends and suggest new marketing initiatives;
  
• Nurture relationships with media partners, community partners, and KOLs to increase reach;
  
• Ensure the consistency of the brand’s visual identity, communications, and information across all expat online platforms;
  
  

2. Brand Ambassadorship

• Establish oneself as a key personality of the Gung Ho! brand by embodying its culture and providing a “personal touch” to the customer experience;
  
• Represent Gung Ho! at key media/industry events;
  
• Identify new sales and partnership opportunities;
  
• Establish and nurture relationships with expat KOLs, Media, Bloggers;
  
• Establish and nurture relationships with other like-minded community partners (e.g. social enterprises, NGOs);
  
• Spend adequate time “working the floor” in-store and during Gung Ho events to become a recognized “face” of the brand;

 

3. Foreign customer relations management

• Manage foreign customer communications on all online platforms (internal, external) and telephone to ensure positive guest experience and smooth resolution of complaints;
  
• Continually review and improve all expat ordering platforms;
  
• Work closely with the operations team to resolve any expat customer issues/complaints;
  
• Maintain accurate customer feedback/complaints log. Analyse customer wants and needs. Report findings to relevant departments;
  
• Manage, monitor and respond to comments and inquiries on all foreigner-facing social media platforms;
  
• Update and revise customer relations systems and manuals;
  
• Call a set number of existing delivery customers every month to seek feedback, show appreciation and, if relevant, update on Gung Ho news;
  
• Assist team with the English-speaking helpline;
  
• Manage the hello@gunghopizza.com email;
  
  

4. Events Management

 

• Work collaboratively with the operations teams, marketing teams and 3rd party partners, to create, promote and execute impactful O2O events;
  
• Assist the Marketing Manager and offline Community Manager in O2O event delivery from conceptualization to execution;
  
• Nurture relationships and maintain effective communications with event partners and sponsors;
  
• Maintain effective communications with relevant internal teams. Develop and apply event management SOPs;
  
• Research cross-industry O2O trends and propose new marketing initiatives;
  
• Carry out post-event feedback surveys when applicable;

5. Data Analysis

• Gather and analyze relevant customer and financial data to understand project impact and ROI, adjusting strategy and tactics accordingly;
  
• Become familiar with relevant databases/platforms/”backend” systems;
  
• Be capable of gathering, analyzing and utilizing key data to make informed decisions/set accurate plans;
  
• Use metrics to measure and report on project impacts and ROI;
  
• Set and manage budget forecasts, timely reporting results, and amendments;

Position Requirements

• Excellent communicator with an outgoing personality;
  

• A Gung Ho! attitude, ability to work independently with minimal supervision;
  

• Entrepreneurial spirit with strong initiative;
  

• Problem-solving aptitude;
  

• Ability to work in cross-cultural teams with strong collaborative skills;
  

• Strong understanding of foreign social media platforms and tools;
  

• Keen interest in sustainability initiatives and innovations;
  

• Holds a University Degree or equivalent;
  

• Fluent in English with a good level of Chinese;
  

• Experience with Chinese social media tools a plus;

   

  Please send your CV to sam.w@jingjobs.com & state clearly in your email the position title you are applying to.

   

Please send your CV to sam.w@jingjobs.com & state clearly in your email the position title you are applying to.