Exciting Food & Beverage Marketing Role – Hatchery Head of Marketing

Hatchery

Hello! We’re Hatchery – China’s first culinary incubator – and we help connect, validate and grow innovative food and beverage products and concepts in Beijing, Shanghai and Greater China.

We were hatched in May 2015 in Beijing following the success of our first pop-up concept Buena Onda, a Peruvian pisco and ceviche bar, and have since grown our incubator footprint in Beijing and beyond and launched a number of well received food concepts. We’re moving quickly to develop the Hatchery platform as China’s leading food and beverage incubator and have aspirations to grow across Asia Pacific.

Hatchery is searching for a bilingual Marketing all-star to join our management team based in Beijing/Shanghai in the role of Head of Marketing.

The role

The successful candidate will lead marketing for the Hatchery platform and our umbrella concepts, brands, events and services. Applicants need to be bilingual and have a strong interest and proven capability in marketing and PR; preferable experience in F&B and hospitality industries; plus management and operations skills to help drive our growing team and develop our identity internationally as a leading incubator.

Key responsibilities

• Lead group and concept/product marketing including brand development, PR and communications strategy, events plans and social media strategy

• Lead development of Hatchery’s marketing strategy and quarterly plan (thought leadership, marketing events, PR, promotions, concept development), and ensure there is the sufficient resource and systems in place to deliver in full and on time

• Lead marketing team and ensure Community Manager, Incubator Manager(s), Concept Manager(s) and Assistant Manager(s) are clear of their execution responsibilities relating to marketing and promotions, working closely with General Manager to develop structure and cross-functional responsibilities

• Lead development and own marketing budget along with KPI process to ensure ROI and deliverables can be measured

• Educate and manage relationships with industry partners, collaborators, investors, governments and institutional providers interested in working with Hatchery

• Support Community Manager and front of house teams for KOL targeting and external events on behalf of the group

• Lead thought leadership posts across social media channels and panel events to position Hatchery as a leading food platform in China

  Head of Marketing key attributes

• Related tertiary degree required; masters or MBA preferred

• 5+ years of related work experience

• Passionate about good food, drinks and delighting customers

• Enjoys contributing to the growth of a start-up platform and team

• Creative and entrepreneurial – always thinking of new ways to do things better

• Excellent communicator and willing to go the extra mile

• Fluent in English AND Chinese

• Strong understanding of China KOL and social media channels

• Strong Beijing and Shanghai professional/personal network

• Practical and pragmatic – someone who gets on with things and digs deep when the

  going gets tough

• Great with people and knows how to have fun – a bit of a rascal!

  Hatchery values

  • Walk the talk: we love doing what we say we will and backing that up with endless enthusiasm ensuring customer satisfaction!

  • 100% honesty: we value fair, direct and constructive feedback across the validation process and our various teams

  • 1+1=3: collaboration creates synergy and additional value, where the sum of the whole is bigger than all the parts!

  • Relentless curiosity: we always ask our why/so what? and then work together to improve things for wider benefit

    To apply please send CV and cover letter to alex@hatchery.asia or call +86 138 1145 1787 to discuss further. We can offer a competitive salary and stock option plan to the right individual.

    We look forward to hearing from you!