Marketing Manager | Bespoke Beijing

by Project Pengyou on September 11th, 2014   967 views


As the Bespoke Beijing moves into its next phase of expansion, the company is looking for an experienced, driven and fun individual to be its Marketing Manager to convey to the world the reasons why Bespoke Beijing is so ace.
The ideal candidate will be a native English speaker, have at least 2-years experience in a marketing role at an international company (or as a freelance), and will be keen to work in a fun and fast growing start up as a key player.

Overview

Job Description

As the Bespoke Beijing moves into its next phase of expansion, the company is looking for an experienced, driven and fun individual to be its Marketing Manager to convey to the world the reasons why Bespoke Beijing is so ace.

The ideal candidate will be a native English speaker, have at least 2-years experience in a marketing role at an international company (or as a freelance), and will be keen to work in a fun and fast growing start up as a key player.

Company: Bespoke Beijing (www.bespokebeijing.com)
Industry: Travel, Events
Employment Type: Full time
Office Location: Beixinqiao, Dongcheng district
Vacation allowance: Chinese National Holidays + 15 days per year
Bespoke Benefits (please see below)

Responsibilities

o    To create inventive, fun and engaging marketing campaigns that reflect Bespoke Beijing’s core brand values.

o    To manage Bespoke Beijing’s social media strategy across Facebook, Twitter and the company’s blog, The Urban Edit.

o    To manage Bespoke Beijing’s overall marketing strategy in the U.S, Europe, Australia, Hong Kong and Mainland China to ensure maximum exposure for the company’s products and services via appropriate and effective channels.

o    Initiate new media contacts and maintain established relationships with consumer and trade press via press releases and frequent phone and personal contacts to gain coverage of new and existing products and services.

o    Write and distribute company, product and executive press releases as part of new product launches and efforts to promote new tours etc.

o    Organize press travel, both group press trips and travel on an individual basis for journalists on assignment.

o    Coordinate media events and other opportunities designed to generate media exposure.

o    Maintain regular reporting of press activity including distribution of clips to management and suppliers and overall ROI analysis on activities.

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  • Vet and coordinate all donation requests.

Requirements

·         The candidate will preferably have 2-3 years experience in a marketing or PR role at an international company, with a proven track record of success.

·         Have insanely good communication skills, including verbal, written and presentation design.

·         Have a proven ability to work collaboratively with media and the public, and influence key stakeholders in the community.

·         Be a creative thinker, constantly full of new ideas.

·         Be results oriented with solid analytical skills.

·         To have an innate ability to develop and build on brands, with a knack for producing visually impressive marketing materials.

·         Have a proven track record leveraging social networks in digital marketing.

·         Travel industry and/or luxury experience highly preferred.

What can we offer you?

·         Competitive salary with excellent annual bonus earning potential if targets are met

·         Generous holiday entitlement and yearly incremental holiday concessions

·         Health Insurance Package

·         Monthly/Quarterly in house Bespoke Benefits just for staff, including Massage Mondays, the quarterly Bespoke Scholarship Grant and a training programme for all staff throughout the year, including sessions with experts in their field relevant to your job description.

·         Annual pay reviews: to reward those who are achieving excellence

·         Generous discounts off Bespoke Travel products and services (including friends & family discount)

 

How to Apply

To apply for this position, please send your resume to info@bespoke-beijing.com, and make sure you attach a cover letter explaining: 1) Why you want to work for Bespoke Beijing rather than any other company 2) Why you think we should hire you 3) 3 relevant references from previous employers

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