Responsibilities

• Oversee the growth of SupChina’s global Facebook, Instagram, YouTube and Twitter accounts, including customer service and community management.
• Attend a variety of events (both during and after traditional work hours) to capture and/or create social media content.
• Strategize and create compelling content (written, photo, and video) for the Facebook and Twitter accounts.
• Create, own, and control the content calendar for those platforms and the key influencers and stakeholders that touch them, both internally and externally.
• Own the strategy, content, training, and oversight of future community interns – and the playbook for Facebook and Twitter accounts.
• Help execute strategic social media content and campaigns for new locations, events, and brand partnerships across Facebook and Twitter.
• Produce and execute Facebook Live streams consisting of both original content and major events.
• Monitor, track, and analyze the performance of social media posts across both channels and make recommendations accordingly.
• Liaise with internal teams, including in-house designers and photographers, to produce creative assets.
• Collaborate on new ideas, directions, and venues for social media efforts.

Qualifications

• Must have an interest in China, U.S.-China relations, and global news.
• Chinese speaking and reading highly desirable
• Bachelor’s degree in Marketing, Communications, English, or related field
• 3–5 years of social media experience in a professional setting
• Proactive, driven, and creative individual with strong organizational skills
• Familiarity with using all major social media platforms (specifically Facebook and Twitter)
• Ability to adapt quickly to new technology
• Have an eye for design and photography, including keen instinct about what’s on-brand
• Must have experience creating content for social media
• Must be willing to work in New York, NY
• Must be comfortable building community online and offline.

Bonus

• Experience with contests, polls, special promotions, and social media marketing is a plus
• Published writing examples
• Photography and video editing skills
• Photoshop and/or InDesign skills
• Strong personal social media presence (especially on Twitter)