We are looking to build on our hugely successful internationalisation growth strategy by expanding into the China market. As a result, Canva’s China Team is seeking an experienced App Store Manager to work alongside the founding Canva China CEO and Canva Growth Team to grow our China user-base and empower the Chinese market to design. We are already rated an all time average of 4.6 on the Apple App store and hope to improve this rating by improving our product for China users.

The China App Store Manager will help coordinate the launch ofCanva’s mobile apps within key China app stores, manage ongoing relationships with the stores through business development and partnerships, as well as keep our adoring Canva app users engaged through implementing continuous retention and communication strategies.

Position Responsibilities

• Coordinate the launch ofCanva’s mobile application across key China IOS and Android apps stores. In the initial stages, you will also respond to reviews of Canva’s app from our users on the store to ensure a positive user experience
  

• Undertake continuous app store optimisation (ASO) using keyword research (both short and long descriptions), app store screenshots, banner ideation and other activities to both help Canva be featured and retain a strong presence in each of the core app stores. The goal is for Canva’s app to rank well for specific keywords and to optimise visitation to install conversion.
  

• Own analytics in the app stores, such as conversion optimisation, promotion effectiveness, paid install costs and overall signups
  

• Forge strong relationships with stakeholders at each of the key stores. You will advise these individuals on new features Canva releases and pitch both seasonal or event based promotions and feature ideas on an ongoing basis, and inform Canva’s China Team and Product Managers on what needs to be implemented to take advantage of app store opportunities in the China market
  

• Increase quality traffic to Canva using legitimate growth efforts. We are not looking at adopting any malpractices to grow user numbers and want to ensure our commitment to quality and integrity which is critical toCanva’s success
  

• Run organic and paid retention and in-app notification campaigns, as well as experiments, in line with both local and global product strategies to keep users engaged and aware of Canva mobile product changes and new or important features

 

Position Requirements

• At least 2-3 years digital marketing and app store management or SEO/ASO experience in the internet industry, with a proven track record of success partnering with app stores and implementing ASO strategies and partnerships in China
  

• Agency or client side, we don’t mind as long as you have experience growing organic and paid search traffic, not just “doing” ASO
  

• Proven understanding of how app stores operate and what drives ASO and SEO performance
  

• Passionate about cultural localisation and the role it plays in the way we approach online marketing
  

• Chinese and English speaking professional with excellent written communication skills

Please send your CV to william@jingjobs.com and state clearly in your email the position title you are applying to!